You speak of longevity and that makes me want to ask you what would be you know top 5 albums over the last 5 years? A lot of fake pushing has happened behind a song which makes you feel that it’s a very loved song, but there’s no longevity. Again, another very big thing is that views are not everything because it’s just throwing peoples judgement off a lot. Having a good voice casting is also important when it comes to films. It’s very discordant right now, so I wish that comes back. I wish there was a single composer for a film one composer composing the whole sound-scape of a film, so there’s a continuity of thought, and there is some kind of semblance to the idea of being attached to a script. Firstly, having some trust in the creators. So, my idea of shelf life is this, always stick to your roots and to your true self and be a good artist, everything else will follow.īut after having spent so long in the industry if there’s one thing you say that the music industry, we can do better, what is it that you’d like to change?Īt this, at this moment lot of things. Because somehow genuine music touches the heart and it gets appreciated, no matter what. All I can request is just keep doing good music, believe in yourself and don’t let go and don’t get carried away by the whole chaos that’s surrounding you in the eco-system right now. I don’t know if the new age sincere musician can have a shelf life. You see a very random kind of a melody or song touching 500 million views, but the back-story is that the person has a backing, a funding of money pushing on all kinds of promotional tools to get likes and views. How does an audience choose what they want to listen to when they are bombarded with content? It is also so delusional right now. So there’s good, bad, mediocre, average, outstanding, all in the same basket. In a way it’s good, but at the same time it is very unfiltered. There was a lot of filtration processes, and you had to be really good to get to be on the mic in a studio and be singing for a big film. It was not so easy to reach the audience. So I came at a time when genuinely a song or a voice had to go through a lot of processes to get out to the public. That was a very different time, there were no smartphones, we didn’t have apps, we used to listen to music from CD’s and cassettes, at the most MP3. My first song ‘Bairi Piya’ released in 2002. In a time of so much content, do you think about things like what is the shelf-life of an Indian playback singer? How does that work? But, like you said not everyone is as lucky or blessed to have the naseeb of being Shreya Ghoshal.
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